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Terms of Service (United States)

Effective 1 October 2026 · Last updated 22 October 2026 · Version US-2.1

1. These terms

These Terms of Service ("Terms") are a binding agreement between you and Athly Operations Pty Ltd (ACN 696 739 027 / ABN 59 696 739 027) of Level 2/315 Brunswick St, Fortitude Valley QLD 4006, Australia ("Athly", "we", "us"). They govern your use of the Athly subscription platform, the AI coaching experience, and related content and features (the "Service").

These are the Terms for customers in the United States. If you live elsewhere, the Terms for your country apply instead; you can switch between them at the top of this page.

By creating an account or subscribing, you agree to these Terms, our Privacy Policy, Acceptable Use Policy, AI Disclosure, and Cookie & Tracking Notice, each of which is incorporated into these Terms. If you do not agree, do not use the Service.

Your automatic renewal terms are in Section 6, and your cancellation and refund rights are in Section 7.

2. Eligibility

  • You must be 16 or over to hold an account. We ask for your age at the start of sign-up and will not create an account for anyone under 16.
  • If you are 16 or 17, you confirm you understand the Service gives general training information only, and you are encouraged to involve a parent, guardian, or coach.
  • You must provide accurate registration information and keep it current.

3. Accounts and security

  • You are responsible for your account and for keeping your login credentials secure.
  • You must not share, sell, or transfer your account.
  • Tell us promptly at contact@getathly.com if you suspect unauthorised use.
  • You are responsible for activity under your account, except to the extent caused by our failure.

4. The Service — what it is

  • You are buying ongoing personal coaching built from your athlete's own training system, delivered through the Athly app as an AI coaching experience: personalised chat, training programs, and content built from that athlete's training methodology, voice, and likeness.
  • The AI coach is an AI system, not the athlete personally. Content is AI-generated. See Section 12 and the AI Disclosure.
  • You subscribe to one athlete at a time.
  • We may add, change, or remove features, and we may change which athletes are available. Where an athlete becomes unavailable, Section 8 applies.

5. What the AI coach will not do

The AI coach is limited to general athletic coaching: skills and technique, strength and conditioning, mindset and mental preparation, training plans and periodisation, recovery and load management, general non-clinical nutrition, and match or event preparation.

The AI coach will not provide, and you must not rely on it for:

  • Medical, therapeutic, or diagnostic advice
  • Rehabilitation, injury recovery, return-to-play, or injury-prevention protocols framed as treatment
  • Clinical mental health advice, diagnosis, or treatment
  • Regulated dietary advice, including weight-loss claims, clinical nutrition prescriptions, or advice requiring a registered dietitian
  • Any service that requires a professional licence or registration (for example, physician, psychologist, physical therapist, or registered dietitian)

Where a conversation moves into these areas, the AI coach will decline and direct you to a qualified professional. The Service is not a medical device and is not intended to diagnose, treat, cure, or prevent any condition.

6. What you pay, and automatic renewal

6.1 What you pay

  • Today you pay US$58. That covers your first 90 days.
  • On day 91, and every month after that, you pay US$29. This continues automatically until you cancel.
  • There is no free trial on this offer. The US$58 is charged immediately.
  • Amounts are in US dollars. If your card is issued in another currency, your bank sets the exchange rate and may add its own fee.

Your card is charged by Stripe on our behalf. By completing the purchase you authorise us, through Stripe, to charge that card US$29 each month from day 91 until you cancel.

6.2 Automatic renewal

This is a subscription that renews by itself. We say so on the offer page above the payment button, on the Stripe payment screen before you pay, and in the confirmation email we send straight after.

  • What renews: your coaching subscription.
  • How much: US$29.
  • How often: every month.
  • When it starts: day 91, counted from the day you paid.
  • How long it runs: until you cancel it. There is no fixed end date and no minimum term beyond the first 90 days you have already paid for.

We email you a confirmation after you buy. It repeats these terms and tells you how to cancel, so you have a copy you can keep.

6.3 If a payment fails

If a monthly payment fails, Stripe may retry it over the following days. We may pause your access until a payment succeeds. If it keeps failing, your subscription ends and you are not charged again.

6.4 Price changes

We may change the monthly price. If we do, we will tell you by email before it takes effect, and the new price only ever applies to a future billing period. You can cancel before it starts. A price change never applies to a period you have already paid for.

7. Cancelling, refunds, and your rights

7.1 Your rights under the law

Nothing in these Terms removes a right you have that cannot be waived under the law of your state or under federal law. Those rights prevail over any inconsistent term here.

7.2 Cancelling

You can cancel at any time, from inside the app, in a few taps. Open your account settings and choose to manage your subscription. That takes you to a secure page where you can cancel immediately, without talking to anybody and without giving a reason.

You can also cancel by emailing contact@getathly.com from the address you signed up with. We will action it and confirm by reply.

What happens when you cancel: you keep your access until the end of the period you have already paid for, and you are not charged again. Cancelling during your first 90 days means you keep access for the rest of those 90 days and are never charged the monthly amount.

We do not make you call us, wait on hold, or complete a retention conversation to cancel. Cancelling is as easy as subscribing was.

7.3 Refunds

14-day money-back guarantee. If the program is not for you, email contact@getathly.com within 14 days of your first payment and we will refund the US$58 in full. No reason needed. Your access ends when the refund is made, and the monthly payments due to start after your first 90 days are cancelled. One refund per person.

After those 14 days, the US$58 for your first 90 days is non-refundable, and monthly payments already taken are non-refundable, except where the law says otherwise, where we have failed to provide what we described, or as set out in Sections 7.4 and 8.

7.4 Billing errors

If you believe you were charged in error, or charged after cancelling, email contact@getathly.com and we will investigate and put it right. We refund any confirmed error.

7.5 How refunds are paid

Approved refunds are returned to the original payment method via Stripe, normally within 5–10 business days.

8. If your athlete leaves the platform

Athletes partner with Athly under fixed-term agreements. An athlete may stop being available on the Service — for example if their agreement ends, or in the event of their death or incapacity.

You should understand this before subscribing:

  • If your athlete's agreement ends, we may continue serving existing subscribers for up to 90 days from that date, and no new subscriptions to that athlete will be accepted. We will notify you as soon as we can.
  • In the event of an athlete's death or permanent incapacity, that athlete's AI coach winds down to existing subscribers only within 7 days, out of respect and because our rights to use their likeness end.

In either case we will:

  1. Notify you by email as soon as we reasonably can, telling you the date access will end.
  2. Offer you the choice of switching to another available athlete, or cancelling.
  3. Refund you on a pro-rata basis for any period you have paid for but will not receive. This matters most during your first 90 days — if access ends 30 days in, you get the unused 60 days back.

This is in addition to your rights under Section 7.1.

9. Complaints

We want to hear about problems and fix them.

  1. Email contact@getathly.com with "Complaint" in the subject and a description of the issue.
  2. We will acknowledge within 2 business days.
  3. We aim to resolve within 30 days, and will keep you updated if it takes longer.
  4. We will tell you the outcome and our reasons.

If we cannot resolve your complaint, you can contact the consumer protection office of your state attorney general, or the Federal Trade Commission.

10. Acceptable use

Your use of the Service is subject to the Acceptable Use Policy. Breaching it is a breach of these Terms and may lead to suspension or termination (see Section 16).

11. Intellectual property and licence to you

  • The Service — including all software, models, prompts, content, and the athlete's voice and likeness as delivered through the Service — is owned by Athly or its licensors, including the athletes.
  • We grant you a limited, personal, non-exclusive, non-transferable, revocable licence to use the Service for your own personal, non-commercial training while your subscription is active.
  • You receive no rights in the athlete's voice, likeness, or any AI output beyond using them within the Service. You must not record, reproduce, distribute, publish, or create derivative works from them (see the Acceptable Use Policy).
  • Any feedback you give us may be used by us without obligation to you.

12. AI disclaimer — important

  • The AI coach produces AI-generated content that can be inaccurate, incomplete, or wrong. You must use your own judgement.
  • The Service provides general fitness and training information only. It is not medical, physical therapy, psychological, clinical-nutritional, legal, or financial advice, and is not a substitute for a qualified professional. See Section 5.
  • Do not rely on the Service for decisions about injury, illness, pain, mental health, or any matter affecting your health or safety. Consult a qualified professional. In an emergency, call 911.
  • Physical training carries inherent risk of injury. You participate at your own risk and are responsible for training within your own limits and seeking professional guidance.
  • The AI coach is not the athlete, is not the athlete speaking to you live or in real time, and does not necessarily reflect the athlete's personal views.

13. Limitation of liability

To the maximum extent permitted by law, and subject to Section 7.1:

  • The Service is provided "as is" and "as available". We do not warrant that it will be uninterrupted or error-free, or that AI output will be accurate or fit for a particular purpose.
  • We are not liable for indirect, incidental, special, or consequential loss, or for loss of profits, data, or opportunity.
  • We are not liable for loss or harm arising from: your reliance on AI output; physical injury from training you chose to undertake; your breach of these Terms or the Acceptable Use Policy; or matters beyond our reasonable control.
  • Where our liability cannot be excluded but can be limited, our total aggregate liability to you is limited to the greater of (a) the amount you paid us in the 12 months before the claim, or (b) AUD $100.

14. Indemnity

To the maximum extent permitted by law, you agree to indemnify Athly and the relevant athlete against claims, losses, and costs arising from: (a) your breach of these Terms or the Acceptable Use Policy; (b) your misuse of the Service or its outputs; (c) content you submit; or (d) your infringement of any third party's rights. This does not apply to the extent the loss was caused by our own fault.

15. Privacy

We handle your personal information in accordance with our Privacy Policy. By using the Service you acknowledge that policy, including that you may disclose health information through chat, and that some processing occurs overseas.

Sharing your details with your athlete is optional and separate. We only give the athlete your name and email address if you specifically opt in, and you can withdraw that at any time. See Section 4 of the Privacy Policy.

15A. Text messages

If you apply for a place with one of our athletes, the application form asks for your mobile number and you tick a box confirming we may text you about that application. The box is never pre-ticked and the form cannot be submitted without it.

We send you the outcome of your application, the details of any place we offer you, and reminders about the deadline on that offer. Message frequency varies and is no more than four messages in relation to an application. Message and data rates may apply, depending on your mobile plan.

Reply STOP to any message and we will stop texting you. Reply HELP for help, or email contact@getathly.com. Opting out of text messages does not cancel your subscription and does not stop service emails.

How we handle your mobile number, including that it is never shared with third parties or affiliates for marketing purposes, is set out in Section 11A of the Privacy Policy.

16. Suspension and termination

  • You can cancel at any time (Section 7.2).
  • We may suspend or terminate your access, with or without notice, if you breach these Terms or the Acceptable Use Policy, if required by law, or to protect users, the athlete, or the Service.
  • On termination, your licence ends and we may delete your data in line with the Privacy Policy retention periods. Sections that by their nature should survive (7, 11–14, 17) survive termination.
  • Termination does not entitle you to a refund except as required by law, or as set out in Sections 7 and 8.

17. Disputes and governing law

  • These Terms are governed by the laws of Queensland, Australia, and you and we submit to the non-exclusive jurisdiction of the courts of Queensland.
  • Before starting proceedings, you agree to first raise the issue with us at contact@getathly.com and attempt to resolve it in good faith (Section 9). This does not prevent either of us seeking urgent relief.

18. Changes to these Terms

We may update these Terms. The current version is always at getathly.com. For material changes, we will give reasonable notice (for example by email or in-app) before they take effect. Continuing to use the Service after that means you accept the updated Terms.

19. General

  • Entire agreement: these Terms and the documents they incorporate are the whole agreement between us about the Service.
  • Severance: if part of these Terms is unenforceable, the rest continues.
  • No waiver: if we do not enforce a right, that is not a waiver of it.
  • Assignment: you may not assign these Terms; we may assign them to a successor, for example on a sale of the business.

20. Contact

Athly Operations Pty Ltd (ABN 59 696 739 027)

Level 2/315 Brunswick St, Fortitude Valley QLD 4006, Australia

contact@getathly.com